2010 FS Marketing Conference

The 2010 FS Marketing Conference was held on March 10 in East Peoria, Ill. More than 350 System employees attended the one-day event.

The morning keynote speaker was Scott McKain, vice chairman of Obsidian Enterprises. He spoke about ways to differentiate your business from others who provide similar goods and services. To create distinction, he recommended using four cornerstones: clarity, creativity, communication, and customer experience focus.

The Agronomy, Energy, Facility Planning and Supply, and Logistics Divisions each offered a panel discussion about ways to connect with customers. Making customized recommendations, building on proven performance, embracing change, and providing operational excellence were all demonstrated.

Former Miami Dolphins coach Don Shula was the wrap-up speaker. He used the acronym "COACH" to sum up his philosophy on teamwork and leadership. To succeed, you must be Conviction-driven, Overlearn, be Audible-ready, have Consistency, and be Honesty-based.