Propane Marketing Clinic Held

Propane salespeople from throughout the GROWMARK System recently attended a two-day marketing clinic organized by GROWMARK's Energy Division in Bloomington, Ill.

The clinic included sessions on understanding market segments and positioning propane among other energy options, using the Comfort Pro program and marketing materials, and training on degree days, K factors, and increasing efficiency.

"The clinic provided information that has already proved helpful in day-to-day customer interactions," said Marion Ertmer, GROWMARK manager, propane marketing & electronic payment systems. "I have already received word that a new propane motor fuel fleet account was acquired as a result of this training, and another employee used the information they gained to teach other propane personnel who were unable to attend."

A highlight of the event was the opportunity to examine a propane-powered Ford F-150.