The 2009 GROWMARK System Marketing Conference was held on March 11 at the Embassy Suites in East Peoria, Ill. Over 300 managers and marketing personnel attended.Featured presenters included Ira Blumenthal, president of Co-Opportunities, Inc. He spoke about change in the marketplace and how some companies go from "disti
nction to extinction." He offered three ways to deal with change - ignore it; adapt, adjust, and react to it; and to use it as a catalyst to make further changes. He noted that in today's marketplace, collaboration is a key component to success.
nction to extinction." He offered three ways to deal with change - ignore it; adapt, adjust, and react to it; and to use it as a catalyst to make further changes. He noted that in today's marketplace, collaboration is a key component to success.Dr. W. Scott Downey of Purdue University led a panel discussion focused on results from a survey of large acreage produ
cers. He spoke about three eras in history and the changing expectations consumers had during those eras. The study showed that today customers value the relationship they have with a salesperson more now than in the past. These findings were reinforced by panelists Don Bierman of Wabash Valley Service Company, Brock Bentsen of Conserv FS, I
nc., and Bruce Zimmerman of AGRILAND FS, INC.
cers. He spoke about three eras in history and the changing expectations consumers had during those eras. The study showed that today customers value the relationship they have with a salesperson more now than in the past. These findings were reinforced by panelists Don Bierman of Wabash Valley Service Company, Brock Bentsen of Conserv FS, I
nc., and Bruce Zimmerman of AGRILAND FS, INC.The keynot
e speaker of the conference was Mike Ditka, Pro Football Hall of Famer. He spoke about how he achieved success on the football field both as a player and a coach. He encouraged attendees to "play their ACE - attitude, character, and enthusiasm."
e speaker of the conference was Mike Ditka, Pro Football Hall of Famer. He spoke about how he achieved success on the football field both as a player and a coach. He encouraged attendees to "play their ACE - attitude, character, and enthusiasm."
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