“The vehicles throughout our five county area will be sporting the bright red ribbons in support and as a reminder to “Drive Safe, Sober, And Buckled Up”, said Roger Read, Illini FS general manager. “Our vehicles travel all over. We want to be sure to keep not only our own employees safe but also the people who live in the communities and rural areas we serve,” he said.
Last year, nearly 13,000 people were killed in an alcohol-related crash. The accidents cost the American public an estimated $114.3 billion and people other than the drunk driver paid $71.6 billion of that amount (Taylor, Miller and Cox, 2002).
“I can remember as a young child coming up on a hit-and-run where a man who had too much to drink was walking alongside the road,” said Illini FS Safety and Regulatory administrator Pat Titus. “It was a foggy, winter night and our family’s car was the next one on the accident scene. My father thought the driver of the car surely had been drinking too as they did not stop to help,” she said.
MADD created Tie One On For Safety. It was originally named as the “Project Red Ribbon” campaign in 1986 to heighten the awareness about drinking and driving and its deadly consequences. This campaign encourages the public to take action against drunk driving by tying a MADD ribbon to their vehicle’s antenna or side mirror.
“We are pleased to have Illini FS helping promote the Tie One on for Safety campaign to keep our roadways safer,” said Trisha Clegg, an employee of the Illinois MADD office in Springfield, IL. The campaign runs Thanksgiving through New Year’s Day—the period when road travel increases and the threat of drunk driving is most likely.
Illini FS General Manager, Roger Read, places a magnetic ribbon on his car in support of the Mothers Against Drunk Driving campaign, Tie One On For Safety. Illini FS vehicles will be supporting this campaign during the holiday season.
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